Workstar

Retail eLearning

Retail eLearning involves the delivery of training over the Internet using text, video, audio and graphics. It enables retailers to cut costs, increase sales and customer basket value as well as improve staff retention and brand loyalty.

Why eLearning matters to retailers

eLearning brings the benefits of high quality training to the retail sector in a way that is convenient for the business and staff.

Well-trained staff will sell more because they feel more confident and willing to offer solutions based on the knowledge they have gained and the skills they have mastered.

They will represent your brand more consistently and effectively and are likely to feel happier in their jobs therefore reducing staff turnover and replacement costs.

Frontline staff are the face of your brand

Properly trained staff are important in maintaining and strengthening retail business brand values, because your frontline staff are the face of your brand.

If staff are knowledgeable and motivated they are more likely to provide a more accurate and consistent reflection of the store’s values.

They will also be empowered to recommend and leverage store promotions and advertising to cross sell and up sell customers.

Reduce time to market

eLearning can help retailers deal with fast moving markets such as consumer electronics, telecommunications, financial services and fashion.

Consumers in these markets are interested in the latest products and come into retail stores to find out more about them before making a decision.

eLearning can quickly share the latest product information to multiple stores, helping to ensure staff are empowered to always answer customer questions.

Creating a new revenue stream

Like retailers, many suppliers want to cost effectively educate frontline retail staff on the features and benefits of their products. This enables retailers to open up their eLearning program to suppliers thus attracting training fund contributions.

Suited to franchise networks

The speed, accuracy and measurement capabilities of eLearning make it easy for franchise operators to deliver operational and brand messages to their franchisees.

The franchisor can track how effectively the messages are being absorbed, how these translate into a customer experience and how effectively franchisees meet the KPI’s of their agreements.

A retail franchise system with a comprehensive and effective eLearning program will always be a far more attractive investment opportunity to a prospective franchisee than one that does not.

For further information contact Gerard Manion, Executive Director, Retail Solutions at:
Gerard.manion@workstar.com.au